Why do we go to Starbucks when we could get the same coffee for $3 cheaper at 7Eleven? Some would say it’s because it’s BETTER coffee while others would argue that the coffee is the same, you’re just paying for the brand and the experience. It’s true, I feel sophisticated, modern and important in Starbucks and when I’m standing in line at 7Eleven, I’m just trying to get out of there as fast a possible!! We pay MORE for things that we value, things we feel connected to and things that give us warm fuzzy feelings inside. I don’t even drink coffee but I bought a Pumpkin Spiced Latte from Starbucks on the way home from a shoot last week just because it’s fall and that’s what you’re supposed to do in the fall!! Starbuck’s marketing is working. When I pay $5 for a tiny frap, I don’t feel like
I didn’t get into photography for the art of it; nor did I get into photography for the passion of it (which isn’t to say I’m not passionate about my art). I got into photography because after moving to Los Angeles to write for television, and doing that (and then not), I needed a job. A steady one. That I was in control of. I chose photography, because I am passionate about family. And about family history. And about leaving a legacy.
I live and work in the entertainment capital of the world – where everyone is beautiful, where if the sun doesn’t shine every day of the year, it can be painted in, and where even the unglamorous seems glamorous. I have delivered chicken soup to Aaron Spelling’s house as a gesture from his writing staff in hopes he would get better (and approve their scripts); I have dressed in black tie
A year ago, I battled a monster of my own making: burnout. I had just completed my eighth consecutive wedding weekend with five more ahead in the season. On my schedule for the week were two high school senior sessions, one newborn session, and a family session. This wasn’t an unusually busy week. It was part of my new normal; behind on work, overwhelmed and constantly exhausted.
On paper this looked like the success I aimed to achieve. I was working hard, making great money, my schedule booked to the max. I loved my clients and I was making them really happy. But my happiness was missing from the equation. Somewhere between “I love photography so much that I want to make a living doing it” and actually making it happen, I had taken a major wrong turn. If I couldn’t get back on track, I was ready to give it
col·lab·o·rate: (v) 1. to work jointly with others or together especially in an intellectual endeavor
It takes a team to create a stunning, memorable event, and collaboration is one of the hallmarks of great teamwork! We got the chance to ask Angela Young Proffit, the owner of Elegant Weddings by Angela and Events by AP in Nashville, TN, about some of her tips for collaboration to help make the wedding day as smooth as possible.
1. What can photographers do to be most helpful to coordinators prior to AND during the wedding day? Communicate! Discuss order of preferable picture order. Discuss what is important to the bride and the vendors.
2. What makes you want to recommend a photographer to future clients? If my clients are happy; I am happy. Customer service is the most important thing!
3. What is the best thing you’ve ever learned from working with a photographer? Book themselves as the second shooter so they can
Have you ever had a client who was upset because their images didn’t look as good as they expected?
You’re not alone. I see comments like these frequently on forums and I have had this discussion numerous times with other photographers, including photographers on my staff. Sometimes clients are challenging and are looking for ways to get a deal. More often, however, it may be your fault.
You may have fallen short of expectations in one or more of four categories:The Creative Side of Photography: “The couple didn’t have any chemistry” or “those kids were so difficult to work with” may be true statements, but they are not excuses for why you didn’t deliver great images. If you are being paid as a professional photographer, it is your job to deliver professional images. Learn to pose people to look their best. Prompt people to react, even if it involves them laughing at your expense!
Who doesn’t love sweet, cuddly newborn babies? It seems more and more popular to specialize in newborn photography, but how do you truly tailor your business to the newborn client? Read on for tips and tricks to do just that!Show What You Love : My first tip is to show what you love. If you’re currently working with multiple markets but deep down want to specialize on one, begin by showing only work relevant to your specific target market (i.e. newborns). From your website to your business card and blog, your clients will hire you based on the content you show. If weddings and older kids just aren’t your thing, take them down and focus on your true passion instead. Building a strong brand in your chosen niche is the first step in attracting your target market and showing what you love is a big part of that. Build a Specialized Working
For a child photographer, it’s all about finding your way, finding your unique passion and running with it!
You can’t be everything to everyone. I chose to stand out in a number of ways, starting with offering a higher-end experience and a full-service studio in a beautifully historic, affluent part of town. At the studio, we pride ourselves on awesome customer service, catering to each client and their needs. From the first phone call, we are set up to ask prospective clients what they want from their session, and to identify their real needs. It’s high-touch throughout the entire process, from the initial inquiry to the moment when we deliver and install their finished pieces.
We also offer the best product line, and we do a lot of extras. I am always looking for fun little ways to make my clients smile! We host creative activities at our studio for kids and