SEO

SEO Basics Part 4: Places Pages and Local Search by Craig Cochrane

Local search is kind of like venturing into quantum physics – the normal rules don’t apply! But you don’t have to be a scientist to understand it. In this webinar we’ll talk about how to clearly signal your location, and how to use citations and reviews to draw people to your photography business. Download the slides here.

To RSVP for upcoming webinars visit Craig’s Photo Life page.

Craig Cochrane is Pictage’s Executive Vice President of Marketing. Craig has a degree in Economics from Harvard University an MBA from USC, and has been focusing on online marketing since 2004. Prior to Pictage, Craig advised clients in various verticals about SEO while working at The Search Agency in Santa Monica, and has served as an in-house SEO for several other Internet companies.

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SEO Basics Part 3: Image SEO by Craig Cochrane

Everyone knows that adding alt tags to images is important for SEO. But that’s not enough. Tune in to this recorded webinar and learn about the other important (and simple!) factors that let your images show up in searches. Download the slides here.

To RSVP for upcoming webinars visit Craig’s Photo Life page.

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SEO Basics Part 2: Got Flash? Got Problems. by Craig Cochrane

If you missed it, here’s the recording of SEO Guru Craig Cochrane’s latest webinar on Flash Sites. Join Craig’s next webinar on October 27th at 1 PM Pacific Time on the topic of Image SEO!

Download Craig’s slides!

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SEO Basics: Relevance vs. Authority by Craig Cochrane

If you missed it, here’s the recording of Craig Cochrane’s SEO Webinar “Relevance vs. Authority.” Craig’s next SEO Webinar “Image SEO” will be October 27th at 1 PM Pacific Time.

Download Craig’s SEO presentation slides!

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How to Set Up Google Analytics on Your Photography Site by Phil Thornton

In this video tutorial, Nashville Photographer Phil Thornton walks you through how to set up Google Analytics for your photography website or blog. If you have any questions or comments (such as unique ways for using Google Analytics), leave them in the comments section below or message Phil on Twitter @PhindyPhil.

Google Analytics Tutorial by Phil Thornton from Phil Thornton on Vimeo.

Written by Phil Thornton

Phil Thornton and his wife Mindy run one of the most successful wedding photography studios in the Nashville market, Phindy Studios. Before entering the photography industry, Phil was a web developer and internet marketing professional. He contributed to several international web marketing projects for clients ranging from Disney to Madonna. He has also helped develop internet marketing strategies for celebrities such as Clint Black, Martina McBride, and Sara Evans.

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SEO Tip – Search Engine Optimize Your Images. by Phil Thornton

Today I am wrapping up this blog post as we fly to our first wedding in Cabo San Lucas, Mexico! If you are like us, weddings during this time of year are often met with equal parts excitement and that overwhelmed feeling you get in the midst of the busy season. I started thinking about SEO tips that I could contribute this month that didn’t create any extra work on your part since the consensus seems to be that we all have enough going on at the moment. Who wants to add major site changes or web presence growth campaigns to their to-do list right now anyway? We’ll save that stuff for the slower winter months. Besides, you still have to pack for PartnerCon

Today we’re going to talk about something you (hopefully) already do on a regular basis. Uploading images to your blog or website! More specifically, the …

SEO Quick Tip- Link Building by Phil Thornton

SEO, or Search Engine Optimization, is an insanely popular topic these days. There is a lot of great information out there for small business owners looking for a way to increase their exposure to web savvy clients. Unfortunately, many people are turned off by the thought of one more technical skill they will have to master in order to stay competitive in their market. This isn’t the case at all. One of the most impactful things you can do to increase your ranking in search engine results actually requires no knowledge of code, no access to your site’s server and no experience whatsoever as a web developer. This simple yet powerful SEO tool is Link Building.

Link Building is quite simply the act of increasing the number of inbound links pointing to your website. For instance, if two sites were exactly equal in all other factors (age of domain, on site …

How to Start Optimizing Your Website for Search Engines by Wade Holloway

The idea here is to explain a couple of the basic, though often overlooked, components of SEO, specifically keyword research and creating title tags, while also giving you specific tips on how to get started optimizing your own site.

Keyword Research -

Any good SEO strategy begins with keyword research. Keyword research allows you to find keywords and combinations that people are searching on.

Although there are a plethora of keyword research tools out there, Google has made it easy for us by offering a great free tool you can access here: http://bit.ly/9u0oNP.

We will be referencing this tool in the rest of this post so please take a moment to familiarize yourself with it.

To begin, insert a few words that relate to what you do. In this case, “Wedding Photographer”, “Wedding Photography”, etc, then press ‘Search’.

The first thing you should notice is that there are approximately 1,220,000 Global Monthly Searches. Since we’ve chosen …

Social Media is Not a Fad

A little encouragement for those of you who have emphasized a strong social media presence for your small business…

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