Why Options Stink. by Jared Bauman

IN AND OUT

Options. We think we like them. We actually hate them.

There’s a hamburger chain out in my neck of the woods called In-N-Out. Many of you have probably heard of them, if not had a hamburger from there at one point. They have a bit of a cult following, with consistent lines out the door at all of their locations. They’re focused on fresh (never frozen) burgers that taste delicious.

To appeal to so many people, you’d think they’d have lots of options on their menu. Lots of people = lots of different wants and needs = lots of options. Wrong. In-N-Out has three options: a hamburger, a cheeseburger, and a double cheeseburger. That’s it.

I have a rant I do when I present on this topic, and it generally addresses an area where I see photographers offer WAY to many options: ALBUMS. Think about all of the CHOICES you give your client when …

Read more →

Make More Money with Event Cards

customeventcards

If you’re an event photographer, there’s no better opportunity to reach your target market than at an actual event. No matter what kind of event it is — a wedding, mitzvah or birthday party — most of your client’s guests are potential NEW clients for you! Traditionally, client communities consist of similar socioeconomic classes and aesthetic preferences. So, the guests at that event this weekend are prime examples of your target market! And if your client liked you enough to hire you, then many of their guests might too. Don’t pass up an opportunity to market directly to them.

Spread the word at the event – use event cards! Not only will you give them a take-away with your contact information, but you’ll also give them the keys to access the photos from the event.

Many companies, like Pictage, provide turnkey solutions for event cards. Or you can make them yourself. Here are some key tips:

• Book a pre-shoot with your clients (engagement session, portrait session) so you can create an image that people will want to save. Use this image on your card (the goal is to have guests save the card on their refrigerator!) • Tell your client that you will be providing event cards as a “way to help guests find their photos without bother the bride and groom.” • Place the event cards in a prominent location, such as nearby the guest book or at place settings (ask your client first!) • Include your logo (keep it small and simple), contact info and instructions for how to access the event photo gallery. • Include a clear “call to action” on the card. If guests need to pre-register for an event, make that super clear on the card. You want it to be easy to see the photos.

When used consistently, event cards can significantly boost post-event print sales and get you new clients at the same time! For more creative ways to use event cards and marketing techniques at events, check out these helpful articles:

Why Shooting Hugs & Mugs Can Be Fun and Profitable

To Sell More, Think More Like Your Customer

Read more →

Harnessing The Power of Mobile Marketing With StickyAlbums by Wendy Roe

Ask yourself how many of your clients have smartphones, iPads or both?  Our answer was – A LOT! We’ve seen a steady increase in website traffic from mobile devices over the last two years and when I checked again today, it’s staggering that almost 20% of all our visitors were from mobile devices. That’s A LOT of people visiting us from mobile devices! Over 70% of them were on iPhones and iPads. So, that got my brain thinking about how our clients see and share their images digitally via mobile devices. As you’ll see in a personal story coming up, mobile albums improve word-of-mouth marketing like nothing else! Both of these experiences led me to seek out a company that specializes in mobile client albums – StickyAlbums.

What is StickyAlbums?

StickyAlbums let you create mobile photo albums – a branded mobile app – which your clients can save to their iPhones, iPads or other devices.  Moreover, once you set your default branding, such as the cute custom app icon clients see on their home screen, you can create an album in less than a minute for each client!

When you deliver a wedding album to your clients, wouldn’t it be awesome to pair it with their digital album so they can show their co-workers and friends? Clients talk about their wedding and portrait images when they’re still new, fresh and exciting. Their friends are always supportive and curious, but often, sharing just stops there. With StickyAlbums, clients can tell their friends about the experience and show them the results on a whim – on their phones!  It’s word-of-mouth marketing on steroids because you have images, in a branded platform, right at your client’s fingertips – ALL THE TIME.

Moreover, you control the app and can make updates and changes on the fly; the next time your client goes to the app, the updates will be seen –you always retain control of your branding. Once the images have gone through the initial quick download on your client’s phone, they won’t need to be connected to cell service to view them. They can view them anywhere, without having to wait to download each time!

Because it’s connected to your brand, there’s an easy way to call you, visit your website or connect with you on social media. It’s right on the app’s main screen with your client’s thumbnails.

Word-Of-Mouth Marketing On Steroids

So, here’s a true story that convinced me this was a powerful, money-making tool for our business. Recently, a client (who works in the photo industry) did a glamour boudoir session with me for a holiday gift for her hubby. She radiated beauty and we had such a fun experience with hair/makeup, wardrobe planning and the shoot. The images turned out fantastic and the in-studio premier was successful. Boudoir images get shared between female friends quickly, although most don’t want you to use their images online, so as soon as she went to work the next day she emailed me and begged me to put the ones she purchased online so she could share them with her friends. But to maintain the surprise for her hubby and to keep her privacy, she didn’t want them on our blog.

I thought, well, it’s now or never to try StickyAlbums! So I took the plunge and setup a pro account and uploaded her images to create her app.  Instantly she followed the simple steps and had it on her phone – the sharing began! Within a week, we had two new sessions scheduled and we have three more, “I’m going to do that next year for Valentine’s,” quotes from her friends. The first album paid for the app in a single day.

Ideas for Using the App

You can go crazy with ideas for this app and there’s lots of examples included in their tutorials and on a recent article from The Modern Tog on ways to use StickyAlbums for marketing. Our favorites include: setting up albums for wedding venues and other vendors to showcase your work.  Once we’ve shot at a venue again, we can easily update new images to their album and they don’t have to do anything! Secondly, you can include a referral image (coupon) in each of your client albums, so that when they share with friends, both parties see the coupon and both parties get a value add (we use a print credit for both sides). For weddings, it’s not just our clients who can download the app; family can also download it and have it on their phones to share with friends – think VIRAL.

How To Use StickyAlbums In The Sales Process

Like any add-on product, it needs to be listed in your a-la-carte menu and included in your top packages. We make it easy to get a StickyAlbum because we WANT our clients to be excited by it and showcase our images to their friends. Of course, we’re not giving it away for free, there’s a ton of value it in for your clients. And they want it.

Outside of including it in our mid and top wedding packages, for our portrait and boudoir clients, we use it to drive print sales. Every print they buy will have a corresponding digital image included in their mobile album. The more prints they buy, the more images go into their album!

Although there’s an argument that digital images (or albums) will take away from print sales…yada, yada…I totally disagree and feel that it’s a matter of setting yourself up for success. Yes, if you give the digital images away, I’m not sure if this app is for you, but for the majority of photographers who sell products as much as services, it’s a great add-on to your product menu.

Tips For Creating Albums

Here’s a few tidbits for making the process simple. First, create a default collection in your LR template that’s called ‘StickyAlbum’ and throw all the images the client buys, or the wedding album images, or layouts, in it for each client job. From there, use Sal Cincotta’s LR export preset to auto size the images on export.

In the beginning, plan on spending 30 minutes to one hour setting up your brand images and account settings (the ones that will be default for all your client apps). This way, you don’t have to change the branding settings for each album (you can, but it’s not efficient or necessary). Moreover, setup an email template (Sal includes one in his LR preset download that’s perfect) so that when the album is ready, you can use the template to send it out. These little tips help create a mobile album in a minute!

Happy mobile marketing everyone, I’d love to hear about your experiences too!

LEARN MORE:  STICKYALBUMS

About the Author

Wendy Roe has spent the last 10 years ingrained in all things web marketing – from design/development to search/social media. In May 2010, she decided to quit the corporate life and join forces with her husband, Byron Roe, to shoot full-time one of life’s ultimate highs – weddings. She now focuses on business development and being a second shooter for Bend, Oregon based wedding photographers, Byron Roe Photography.

She is the co-author of “55 Smart Web Ideas for Photographers” e-book, a 2-time speaker at WPPI Photographer’s Ignite and traveled through west coast PUG groups consulting photographers on web marketing. She’s known as an interpreter, changing technical language into easy information. Above all, she’s an educator at heart and believes: “Web marketing and wedding photography are two passions that drive bringing the best out of beauty and brands.”

Read more →

Splurging : Convincing Clients That You’re Worth It by Katelyn James

Why do we go to Starbucks when we could get the same coffee for $3 cheaper at 7Eleven? Some would say it’s because it’s BETTER coffee while others would argue that the coffee is the same, you’re just paying for the brand and the experience. It’s true, I feel sophisticated, modern and important in Starbucks and when I’m standing in line at 7Eleven, I’m just trying to get out of there as fast a possible!! We pay MORE for things that we value, things we feel connected to and things that give us warm fuzzy feelings inside. I don’t even drink coffee but I bought a Pumpkin Spiced Latte from Starbucks on the way home from a shoot last week just because it’s fall and that’s what you’re supposed to do in the fall!! Starbuck’s marketing is working. When I pay $5 for a tiny frap, I don’t feel like …

Read more →

3 Tips for Guiding Your Clients Through the Purchasing Process

Be a Shepherd, Not a Salesperson!

Now that you’ve carefully chosen holiday promotions that provide value to your clients and to your business, the sales process becomes less about convincing clients to purchase and more about guiding them toward products and services that are best for them. Your role is to help them make a decision – a decision that you know they won’t regret!

Here are three tips for guiding your clients through the purchasing process:

1. Keep it simple.

There’s a clear window of opportunity for holiday promotions, and any confusion that your clients feel will delay their decision-making during this short timeframe. Keeping the process simple empowers clients to make quick decisions, so make sure the ordering process is clear and easy. If there are too many steps involved in design decisions, image selection, or scheduling, your sales will be impacted negatively. As you evaluate your purchasing process, remove unnecessary steps …

Read more →

Price Objections: How to Deal by Matt Davis

Statements such as, “Your prices are out of my budget” and “It costs too much” are the number one reasons for stalled sales. Yep, I said stall, not obstruction or objection. How do most of us respond when we hear these things? We get angry or offended or, worst of all, we drop the price! If you go that route, it pretty much implies that you were charging too much to begin with. So not only are you left with a potential client who doesn’t trust you, you lost some of your profit margin.

But I digress.

Potential clients complain about prices all the time. Heck, we even do this from time to time as consumers. When you realize why you ask these same questions yourself, you can understand why you get them from your clients. As consumers, we want to be in control, but we also want to be nice. You …

Read more →

Show & Tell: How to Sell Boudoir Books by Kelly Segre

In-house sales work best with boudoir clients. But what does this mean? It means you have to find a way to show your client an album before they see their final prints.

Here are my tips and tricks for boosting book and album sales specifically for boudoir photographers!

1. Show and sell

Have particular products in mind for your boudoir clients? Great! Then, you must show them to sell them! When I shoot boudoir sessions, I have hair and make-up artists come to my studio, so clients see my books in front of them while they’re getting styled. They naturally want to look through the books. Initially, the client may be looking to see how other women have posed or what they’ve worn (or not worn!) in their sessions. But they always end up admiring the book! I have several sample books at my studio for my clients to experience. I only display books I want to sell and they range in price from as little as $150.00 to over $1500.00, so there is something for everyone!

2. Create a Clear à la carte System

While packages work well with weddings, the best way to boost boudoir product sales is to create  a clear à la carte system. In the past I offered packages that included books and a disk. But I discovered that clients consistently bought just the base package. Based on this experience, I revised my sales system. I start with one base package, which only covers the sitting fee, hair and make-up. All products are sold separately, including disks, retouching and books. By doing this I was also able to lower my initial fee and get more clients in the door. When I changed to an  à la carte system my profits increased dramatically!

3. Use the Disk as an Incentive

I only include the disk of edited images if the client buys a book. The best part about this? I rarely lose print sales because most non-professional photo labs will not print boudoir or “risqué” photographs! So my clients usually end up ordering prints through me! When clients realize that the price of a disk is equivalent to the price of a book – and is included with the book anyway – buying books seems like the most logical choice.

 4. Limit Retouching to a Specific Number

Immediately after each session my assistant sits down with the client and reviews the “untouched proofs.” Then, the client selects their favorite images using Lightroom. Initially my assistant advises the client not to worry about the number of favorites, because she will help them narrow down final selections after they decide which book they would like. In my base package I only include 10 retouched images. As the books increase in quality and size, the client receives more retouches. What happens? The client almost always selects more favorites than are included in the book. At this point, if they want more retouches they have to give up some of their favorite images, pay a per-image retouching fee, or buy a larger book.

5. Embrace In-House Sales Success!

Using these simple methods, and by keeping sales in-house, I’ve seen significant sales for my studio. By applying these small changes to my boudoir business, sales have increased so much that now approximately 90 percent of my clients buy books in addition to their base package!

Written by Kelly Segre

Kelly’s photography career started many years ago in her father’s darkroom. With a love for film and timeless, classic images, she strives to bring this style into every session she shoots.

By creating an environment that allows her clients to feel sexy and glamorous before ever stepping in front of her camera, Kelly is able to get the most out of each and every session. Using simple techniques and literally showing her clients how to pose, Kelly is able to set a fun, playful and sexy mood for her clients, turning a girls night out into a sexy boudoir session!

Read more →

Lessons Learned from a Photographer Planning his own Wedding by Paul Morse

New Orleans by Paul Morse

Planning our wedding has been intense, fun, and quite a learning lesson. The experience gave me a much different perspective on what new clients see while searching for photographers and other professionals who make their wedding day special.

The First Impression

At the beginning of our planning process we met with the general manager of the venue where we wanted to host our wedding. We looked through their display albums out of curiosity and for decor ideas. There was strong work by local photographers, but surprisingly none of the albums had contact information for the photographers printed inside! The albums had the photographer’s name, but no phone number, email address or website.

The ‘A List’ and the ‘Black List’

After settling on the venue, we asked the general manager for recommendations for bands and florists. She presented us with an extensive list of people she had a positive experience working with. It was golden! Because we highly valued her opinion and our venue’s expertise, we contacted many of the vendors on her list to inquire about our special day. My fiancé and I are also new to the city we’re getting married in, so having a list of preferred vendors was extremely important to us.

When inquiring about certain bands that were not on the list she would simply reply “no comment,” which we found out later meant she had a bad experience with them. Most of the complaints were about the particular vendor putting their interests before the client’s interests. They could have been very talented and capable but they were now on the “black list”.

Price vs. Value

When considering venues and services, we usually checked out at least three options at various price points and found that cheaper wasn’t necessarily better. We wanted affordable exclusivity and the cheaper options felt less special. We definitely learned to do research, decide how much to allocate to certain services and be willing to spend extra time in certain places to gain affordable exclusivity.

Simple and Inclusive Pricing

The first venue we looked at was at the top end of our budget. When we priced it out per person we thought we could afford it, but we soon realized that it didn’t include tax 10% and a 23% gratuity. That was a third of the total cost left out!

The pricing plan for the venue we ultimately chose was very simple and all-inclusive. They offered three options, each offering a bit more. Then, adding an extra hour to the reception was simple and affordable. We went with the middle package of the three. Jared Bauman would be proud!

Paul and Sara

Searching for Ideas

My fiancé, Sara, has looked through countless wedding photo galleries and blogs to get ideas for flowers and wedding decor. Occasionally she would ask for my opinion by showing me blogs. There were a few shots that caught my attention but sadly very few images showed the unique moments from the weddings and many lacked any sort of branding.

I posed a question to her, “Would you hire a photographer based on shots of flowers and table settings?” To paraphrase her response, she said that these images rarely moved her beyond a “that looks pretty” comment about flower colors and centerpiece arrangements. What she did notice were the silly shots of bouquets posed in an old oven!

Who’s Going to Shoot my Wedding?

This has been the number one question others have asked me since Sara and I got engaged. My closest photographer friends and a few really talented photographers in the wedding business have volunteered their services. Some have suggested I should set up remotes and shoot it myself!

Rather than accepting their gracious offers, we decided to hire a photographer whom we trust and respect for several reasons. First, our goal is to make our wedding a celebration of the people we love and we want our closest friends to celebrate with us rather than shoot! Having someone volunteer to shoot is gracious, but we feel like it fundamentally changes the client/photographer relationship. I also want to support a photographer whose vision I admire and thus pay for him for his services just as any other couple would. After all, we are relying on him to tell the story of our wedding and put together a collection of images we will cherish forever!

About Paul Morse

Paul’s skill and style have earned the trust of the President and world leaders as a White House documentary photographer. The consummate visual story teller, Paul’s ability to capture emotions with power and beauty propelled him to become the wedding photographer of choice in Washington DC and across the US.

Read more →

The Power of Projection by Paul F. Gero

Projecting your custom-created portraits for your clients is not new.

Back in the film days, photographers projected slides made from portraits prepared by their lab.

When photography migrated from film to digital, the use of projectors came into vogue, especially now when the quality of projectors has improved dramatically as prices have plummeted.

So while this method is not anything new, it is still considered by many portrait experts (like Chuck Lewis) to be not just the best way but the ONLY way to share your work with your clients.

It may seem old school, or it may seem like an inconvenience to you and your clients. Those were some of my concerns about projecting when I started.

Boy was I wrong!

Now I’m a “true believer” in this method and think you will be too once you try it.

The Why:

Since you are reading this you are looking to distinguish yourself from your competition.

You are looking to create higher levels of service for your clients and finally, you are looking to increase sales to make the work that you do both fun and profitable.

Projection works on improving all three of these aspects.

I’ve been showing my portraits on a large computer screen for years, but recently started projecting with a projector hooked up to my laptop shown on a big screen, and the results have been very worthwhile.

I should have done it a long time ago!

The room is dark, too, so this type of presentation adds to the client’s excitement and makes it an event (don’t forget music – more on that soon!).

By taking it off a computer screen, the experience is more unique and less like work, or less like surfing the web. And, since I’m presenting from the laptop, I control the pace of the show.

There is a learning curve, and while the tools are not free, the results are so worth it that I can’t  encourage you enough to incorporate it into your business.

You could also use a large, flat-panel television to present, although I think the projector is an even better way to go because it gives you the flexibility of projecting at a client’s home.  If you don’t have a dedicated studio or presentation space, then going to your clients’ homes to project can be another level of superior service you provide.

Misconceptions and Changing Beliefs:

I used to think that I would need a very expensive projector to do this correctly. And while the premium projectors are incredibly nice, I don’t think that they are necessary to make this work.

Add an Epson Duet screen, which expands to a viewing area of 40 x 60, and you’ve got yourself a portable setup!

Over the holidays I took the show on the road to a particular client and I am convinced that creating an experience with the projector and screen made the difference in the sale. I knew the clients loved it when they clapped and cheered at the end of the presentation! The total sale was around $4000!

Isn’t In-Person Selling a PITA?

While it might seem easier simply to “shoot and burn” a CD or post images to a web gallery to allow clients to pick and choose at their leisure, using projection selling helps you control the timeframe of the order and truly benefit your clients.

They get your expertise in helping them select images that they love the most and you can offer advice on the best ways to display and share the photographs. You go from being simply an order-taker to being a portrait expert. That difference increases your perceived market value.

This level of service and creating an inviting and exciting event adds importance to your process. And this creates a win/win experience. It has to be a win/win experience to be truly successful!

Presentation Software:

Presentation software is a real boon to the process and I highly recommend Pro Select for this (I receive no compensation for mentioning them,  I merely think their product is incredible).

In the latest version of Pro Select, the use of ‘Rooms View’ is worth the price of admission. When I go to a clients’ home for a session, I photograph the rooms and areas that they’re considering for display (including a tape measure for scale). Then, when they come back for their presentation, I show their portraits on the wall in various sizes.

For the client who thinks “an 8 x 10 is big enough,” this process can really dispel that notion. You can show their favorite portrait at 8 x 10 size and they see how it’s dwarfed on the wall versus the impact the portrait has when displayed at an appropriate size for the particular space.  You can also create multiple image wall groupings for display.

You can download a 30-day trial of ProSelect here. If you don’t want to invest in ProSelect, you can always project from Adobe Lightroom v3.

Adding music is a key component to this because powerful images, projected large with a soundtrack, create an even richer emotional experience. 

Moviemakers have known this for decades and have used all three of these elements to create a visceral experience for viewers.

Why don’t you?

The Tools: Laptop to project (perhaps in the not too distant future we’ll be able to project ProSelect from an iPad2 – wouldn’t that be awesome?) Epson Accolade Duet screen Projector Vivitek D511 LCD  $500 (one of the nice features about this projector is the HDMI compatible hook up, making connection from my MacBook Pro a breeze)

You can find out more about projectors from sites like The Projector People and Projectors for Photographers.

Good luck and let me know how projection changes your business?

P.S. If you’re a wedding photographer, you can do projection selling to your local clients too. Using the same tools, you can create a slideshow experience that your clients are sure to love! 

Disclaimer: With a speculation sales business such as portraiture, there is no guarantee of success by using this or any method. Results vary based on your experience, your artistry and finally your ability to believe in and sell your products. Though I believe that projection selling is the best way to be profitable when it comes to speculative portrait sales. Good luck!

About Paul F. Gero

Photographer Paul F. Gero loves to tell stories with photography and has been since picking up a camera as a kid growing up in Wisconsin.

His daily journalism career spanned nearly 20 years and he worked for both The Chicago Tribune and The Arizona Republic (during which time he photographed Presidents, politicians, athletes, business leaders and regular folks) before launching Paul F. Gero Photography in 2002 and moving to Southern California.

Paul now photographs commissioned events and portraits for clients in California and around the world.

His work has also been published in magazines such as Sports Illustrated, Time, People, and Fortune — this editorial background shaped his distinctive approach to weddings and portrait photography.

He is the author of the book Digital Wedding Photography and has taught photography courses at betterphoto.com, Shootsmarter University, private seminars and has taught twice at the MARS school in Cape May, NJ.

His charity book project called The Kids of Orange County has raised nearly $40,000 for Children’s Hospital of Orange County by the 100% onation of the session fees since starting that project in 2008. During that time he has photographed around 500 children.

Paul and his wife Nicki along with their daughter Kate and son Matthew, make their home in Ladera Ranch, CA where they have lived since 2003.

Read more →

Digital vs. Physical by Ed Monahan

Written by Ed Monahan of Eastman Kodak

It’s no secret. Printing has substantially declined in recent years. With a glut of devices that take pictures – digital cameras, smart phones, iTouch and handheld video devices – consumers capture more images than ever before, while at the same time, print fewer. Rather than focus strictly on the numbers of prints being made (or in this case, not made), I try to understand the reasons behind the numbers – why do consumers increasingly opt out of printed images and more importantly, how do we bring them back?

In recent years, everyone, from high-end professional labs to online consumer services, has introduced some kind of photo book offering, Kodak included. Yet, with all of these offerings, we have yet to see movement toward widespread adoption, and purchase, of these premiums.

So first, let’s take a step back and think about what we do know. We know that everyone takes pictures; everyone shares pictures; everyone loves pictures. But the outstanding question is: who wants the printed pictures? And do they even know they want the printed pictures? And if not, how do we show them they do? Because the print has some advantages over digital – no need for a power source or time to boot up, no app or machine needed for viewing, and no risk of technology obsolescence in the future!

Remember that ‘print behavior’ varies by age and generation, and always has. Teenagers don’t print like moms do – that’s nothing new. But as consumers grow past their teen years, into marriage and children, printing begins, often following habits of their parents before them.

But the current generations, the ones with the most purchasing power, Gen Y and Gen Z, have completely disrupted that traditional pattern. These groups are the tastemakers or “curators,” and marketing to them requires an approach that embraces digital, yet leaves open the possibility for printing.

The concept of consumers as curators started with Gen Y, as one component of its impact on how it engaged with brands. Gen Y grew up with a very different visual literacy and a very different understanding of what technology enables than the generation before it. The Gen Y world is a world of “device and connections,” and constant/continuous access to content, anytime, anywhere. There are no physical bounds or geographic limitations. Gen Y has always texted instead of talked, watched YouTube over TV, bought songs and not albums, and socialized in cyber space.

Gen Z is even more amped, even more device-centric. If Gen Y uses devices to enhance life, Gen Z uses devices to define their lives. Gen Z thirsts for speed, constant connection, and demands instant gratification. It has a purchasing power, is addicted to social networks, and its lifeblood is the phone. Gen Z influences purchases through pester power and their own income. Online purchases have driven Gen Z to higher consumption levels. Utility drives purchasing behavior and consumption.

So, how do you drive consumption with Gen Y and Z? First, communicate authentically and directly. Respect the power of these groups. Deliver utility, emotion, and experience. Help them use images in more innovative and compelling ways. Add context to their content and help it overcome the friction of too many images in too many places, never the right one at the right time in the right place. And give them tools to curate their images into collections that rock. Enhance their collections, and when you can, help them publish hard copies in the way this group wants. This group craves individuality. They recognize their need for personal publishing. Help them run with it.

Can this work? It did for music and movies and it will for memories. Remember, it’s never been about the media, but rather what media enables, which is content! Let’s provide offerings that are creative, innovative, and support the new generations’ need for personalization and customization. Our new customers are the disruptive generation. Let’s embrace disruption.

About Ed Monahan

Ed Monahan is currently Strategic Planning Director, Professional and Consumer Markets at Eastman Kodak. His specialities are Strategic Partnerships, Market Characterization and Needs Analysis, Trend Analysis, Forecasting and Developing Market Requirements, Public speaking/trade presentations as industry expert on market dynamics and future forecasts.

Read more →
Page 1 of 3123