How to Get the Most out of Getting Ready pictures by Nathan Peel

Tips for Great Getting Ready Wedding Photography Images

When I started photographing weddings, I wondered how those famous photographers got gorgeous pictures of their clients getting ready on their wedding day. The shots seemed so “in the moment,” but also beautifully lit. When I walked into a hotel room, church basement or (gasp!) grandma’s living room, I wasn’t achieving the same results. Was it the location? Or the subjects? Sometimes.

However, there were often a few little steps I could take to get similar results.

Here’s How to Get the Most out of Getting Ready pictures:

1. Show up early. Standard start time for us is about one hour before the bride is in her dress/groom is in his suit. “Start time” is when we tell clients we’ll arrive. We actually show up 30 minutes prior to start time to park and do a bit of scouting before we walk into the room. Then with any extra minutes, we get …

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Photography for the Professionals {10 Truisms} by R.J. Kern

book

I’m a fan of age-old photography wisdom that’s still relevant today.

When I stumbled upon the book “Photography for the Professionals,” written by Robin Perry in 1976, I thumbed through the dusty pages. What I found surprised me, no different than this 1937 gem.

If age-old wisdom stands the test of time today, imagine future value? That’s something a new book won’t buy!

Despite being published over 37 years ago, the abundance of ‘golden nugget’ information relevant to today’s professional photographers inspired me to write this post for The Photo Life. Here are Ten Truisms from the book “Photography for the Professionals” that are applicable to today’s professional photographers.

Ten Truisms, 37 Years Later:

10. The key to success in photography (or anything else for that matter) is education.

As Mark Twain said, “Never let school interfere with your education.” Going into debt for photography school isn’t a sound investment. At all. However, self-improvement …

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Tips for Booking and Rocking Same-Sex Wedding Shoots

© 2012 Cindy M Brown

© 2012 Cindy M Brown

Documenting the story of a same-sex wedding is really not that different from documenting the story of any wedding, at least from the perspective of a wedding photojournalist. In both, a photojournalist’s job is to capture the personalities, the emotions, the moments, the context and the details that work together to give viewers a sense of the love shared by the couple, their family and friends on that one special day.

© 2012 Sharon McMahon

So, how do I go about booking same-sex weddings?

1)  Seek this business only if you are truly supportive. If you have any reservations about the right of gays and lesbians to make meaningful, legal and sacred commitments to each other, that uncertainty will likely show when you meet with couples.

2) Make it clear on your website that you’re open to photographing same-sex unions. Show photos of same-sex couples if you have …

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How to Collaborate with Clients to Create Inspiring Images by Sara France

sara_france1

I am living my dream. It’s the truth. I wake up every day and create art. I’m sure many of you feel the same way. Beyond the blessings I feel that I have being a photographer, even more important to me is that I am shooting work that inspires me and others. I ask myself all the time, “What am I shooting that not only inspires me, but others as well?”

If you are familiar with my work, you have seen an image of a bride facing a giraffe. It’s my favorite image right now and, admittedly, I’ve put it everywhere! The home page of my website, and on most of my marketing materials. I am asked often how I created this image. How was I able to get a bride and giraffe together for a shoot?

The real question is, what can YOU DO to create images you are proud of? Do you think they just happen on an average wedding day? Perhaps….but not always. My question is: how can YOU create an image that is truly from your heart? How can you create an image that will truly inspire?

It starts with a client who trusts you – totally trusts you. When my client booked a post-wedding shoot, I knew that she would let me do anything I wanted to do. In an opportunity like this, the first thing you should do is delve deep and articulate what inspires you as an artist. How can you create an image that you’ll love, and also something that’s unique and sets you apart from everyone else? You must put your unique stamp on it.

I have always been inspired by Richard Avedon’s photograph of a woman with elephants (you probably know the image I’m talking about). I knew I wanted to do something with animals. Once that was in my head, I started scouring my brain for contacts who would give me access to awesome animals. Then, I remembered a bride from a few years back who worked for Safari Park in San Diego. Because of my relationship with her and the park, we were granted permission to shoot with majestic animals. In exchange, we let the park use the images for their marketing materials.

Next, it was time to assemble a team of trusted vendors. The bride and I collaborated to discuss dress options, accessories, and any detail I could think of. The shoot ended up being an incredible day of shooting all over the park and included experiences with cheetahs, birds, and of course the now infamous giraffe. The end result was an amazing shoot that I was very proud of.

In the end, my bride was equally as proud and inspired by the image. But there’s something else that I needed to create such an inspiring image: TIME. Time to be creative, time to research, time to collaborate with my client.

Time is precious. For me, inspiration is made possible through time. Time to build trust with clients and vendors, and time to be inspired personally. The way I carve out time to create inspiring images is by trusting a specialist with my post-production. As simple as it sounds, that partnership frees up TIME for me to be creative. Trusting a specialist with my post-production is the biggest decision I’ve made in my business to get back time. You can’t expect to be inspired, nor can you expect to grow your photography business, while sitting behind a desk. You know exactly what I’m talking about – the stress of being all things to your business stifles creativity.

So, protect your time. Take steps to share tasks with trusted partners, perhaps in post-production or other key areas of your business. You won’t regret it; you will have more time to collaborate with clients to create inspiring images.

 

 

 

About the Author and her trusted specialist: Sara is the founder and owner of Sara France Photography, Inc, based in San Diego. In business since 2001, they focus on weddings and events in the greater Southern California region. Sara is a passionate Aperture user and a member of the Aperture Advisory Panel for Apple. Alongside her professional wedding photography career, she also developed Aperture training workflow materials for professional photographers and trains them to become more efficient and effective using this awesome tool produced by Apple, Inc.

ShootDotEdit is the first choice post processing partner for the Wedding Pro, and everything they shoot. ShootDotEdit provides custom color correction on your RAW and JPG images, making your images look consistently awesome based on your chosen color profile. With dotPreview, you can be garaunteed that you’ll like each event that you submit. Fast is Best, and no one is faster – ShootDotEdit offers standard turnaround time as fast as 48 hours!

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Make More Money with Event Cards

customeventcards

If you’re an event photographer, there’s no better opportunity to reach your target market than at an actual event. No matter what kind of event it is — a wedding, mitzvah or birthday party — most of your client’s guests are potential NEW clients for you! Traditionally, client communities consist of similar socioeconomic classes and aesthetic preferences. So, the guests at that event this weekend are prime examples of your target market! And if your client liked you enough to hire you, then many of their guests might too. Don’t pass up an opportunity to market directly to them.

Spread the word at the event – use event cards! Not only will you give them a take-away with your contact information, but you’ll also give them the keys to access the photos from the event.

Many companies, like Pictage, provide turnkey solutions for event cards. Or you can make them yourself. Here are some key tips:

• Book a pre-shoot with your clients (engagement session, portrait session) so you can create an image that people will want to save. Use this image on your card (the goal is to have guests save the card on their refrigerator!) • Tell your client that you will be providing event cards as a “way to help guests find their photos without bother the bride and groom.” • Place the event cards in a prominent location, such as nearby the guest book or at place settings (ask your client first!) • Include your logo (keep it small and simple), contact info and instructions for how to access the event photo gallery. • Include a clear “call to action” on the card. If guests need to pre-register for an event, make that super clear on the card. You want it to be easy to see the photos.

When used consistently, event cards can significantly boost post-event print sales and get you new clients at the same time! For more creative ways to use event cards and marketing techniques at events, check out these helpful articles:

Why Shooting Hugs & Mugs Can Be Fun and Profitable

To Sell More, Think More Like Your Customer

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How to Create Blog Posts that Appeal to your Ideal Client by Ana and Jerome

how-to-create-great-blog-posts-that-appeal-to-your-ideal-client

A few years ago, photography sites were often built in Flash and were complicated to update. Now, thanks to technology (and WordPress), you can create an awesome website without being a ‘techy’ person. That also means you can update your blog by yourself, without having to pay a designer and wait for them to do the job. But creating content means understanding how to create blog posts that appeal to your ideal client.

Why blog, anyway?

Your blog keeps you in continual conversation with past clients, future clients and professional partners. It showcases your latest work and your unique style. Blog visitors want to see the latest, newest, freshest thing. If they get hooked, they may check past blog posts to find a specific location or shoot. Regardless, blog visitors instinctively go to the most recent post.

It’s easy to put together a wedding gallery with “best of” images, but blog visitors are …

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4 Tips to Finding Your Photography Style by Alli McWhinney

Finding your photography style can be difficult, especially when you’re just starting. It takes time, but once you begin working on finding your style, it actually gets easier. Here are 4 tips for finding your photography style:

1. Study other images. Determine why you truly like a photo. Is it the light, the angle at which the photograph was taken, the subject’s expression, the bokeh, the layering of compositional elements? The list of why you like a photo could be really long or very simple – maybe you just like the way the subject is backlit. Once you start to realize what you like about other photos, you can start to hone your style by emulating those elements.

2. Start studying your photographs. What are your favorite portfolio photographs and why are they your favorites? You can use Pinterest to help organize your style. For example, you can create a Pinterest board …

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A Wedding Photographer Reviews the Leica Monochrom by Chris Williams

“Be quick, but don’t hurry.” – John Wooden, former UCLA basketball coach

I love this quote and I think it fits perfectly with photography.

I started out with Rangefinders in wedding photography. Partly because those are the tools I had but also because I loved the intimacy I could achieve with a Leica due to it’s small size.

I’ll probably get some flack for this from film lovers (hey, I’m one too) but with their new Monochrom  - black and white 18mp digital Rangefinder, Leica has put the “Tri-X” back into digital photography. Perhaps they’ve even put the tried-and-true love of black-and-white back into wedding photography.

I think there’s a different thought process with black-and-white photography versus color photography. With the Monochrom, I don’t have the mindset, “I’ll just convert to black-and-white during post processing,” which can sometimes be lazy. I find myself taking time to think about the image before creating it, just …

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The Pro Photographer’s Guide to WPPI by Jason Aten

Headed to WPPI this week and next? Like 15,000 wedding and portrait photographers, you are headed to one of the biggest gatherings of people from our industry, that you’re ever likely to encounter. Whether you’ve been a dozen times, or are headed out for your first time, the entire experience can be a bit overwhelming (to say the least). Between the platform classes, master classes, impromptu classes, shooting experiences, mentoring, and of course – the parties – there’s a lot happening. Want to come back in one piece?

Here are my WPPI Survival Tips:

1. Don’t try to do everything. You’ll hear this a lot from many people who have been there, but seriously – DON’T try to see everything. You can’t. It’s too big, and you’ll end up robbing yourself of the benefit of what you DO take in. Be picky about where you spend your time. You’ll get the most …

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Monitor Calibration: Are Your Prints Too Dark? by Monty Jessop

Calibrator

Are Your Prints Too Dark?

If your answer is yes, then improper monitor calibration is probably the reason. Have you ever wondered why when you get your WYSIWG (what you see is what you get) prints back from the lab they look darker than they do on your monitor? As professional photographers, we have a responsibility to make sure our monitor’s profile “matches” or is in “sync” with our primary print lab provider.

Your computer, monitor and printer are all connected by cables tethering them to each other. This allows your printer to recognize your monitor profile. It should print accurately because of this. But what happens when a lab prints images for you, and the lab is thousands of miles away? In many cases you get prints back and they appear a little darker – or a LOT darker – than what you see on your monitor. This is most likely because your computer and monitor are not directly connected to your lab’s printers.

How does the lab know how bright your monitor is?

The only way to ensure that you’re in “sync” is to know your lab’s printer settings. This is why labs ask you to calibrate your monitors.

There’s an industry standard for gamma of 2.2 and native white point standard of 6500K (Kelvin) Luminance (brightness) varies depending on your monitor LCD monitors should be set at 120 luminance, however, CRT monitors are recommended for 90-100 luminance Even though 120 is recommended for LCD monitors, many labs still work with what was common when CRT monitors were the only option for display Back then, the brightest luminance value you could get from a CRT monitor was 90-100. Today, however, LCDs can go above 120 luminance. If your monitor is above that, then it is likely that you’re seeing images much brighter on your monitor than they actually are

What are the benefits of calibrating your monitor?

When you use a colorimeter device to calibrate your monitors, you create a monitor profile that becomes your default profile and it cannot be altered unless you change it. This prevents your monitor’s settings from being changed manually.

What’s a Colorimeter?

A colorimeter looks like a mouse, and you temporarily attach it to the front of your monitor. It measures the smallest variations in color, and is more sensitive than the human eye. When you input the target values/settings mentioned above, it calibrates your monitor to your lab’s printers.

Think about how musicians tune their instruments before a performance. Suppose your studio and lab were about to play a duet at Carnegie Hall, and your pickiest clients were in the audience? We’d tune our instruments first! But instead of tuning sound, photographers tune colors and brightness. When you are “tuning” your color & brightness, you are calibrating your monitor. A colorimeter makes calibration easy. It ensures that your studio’s “sky blue” matches your lab’s “sky blue.”

Test Printing:

Many labs offer Test Printing. They allow you to upload a few files to print WYSIWYG as a testing process. By doing this, you see where you’re at in relation to your print-to-monitor match. Find out what your lab’s recommended settings are for:

Gamma, Native White Point Luminance Purchase a colorimeter and input those recommendations Always use the “advanced mode” or “expert mode” option Try not to use the “easy mode”

Because all monitors experience changes in brightness, contrast and color over time, regular calibration is important. Re-calibrate every 4-6 weeks. This is not a one-time process, because monitors can shift and color channels can go out. Set yourself a reminder, which is usually included in the software.

Bottom Line: 

If you’re serious about photography and are serious about your craft, then take monitor calibration seriously and invest in a monitor calibration device (e.g., colorimeter). Download the software, run the device and submit some test prints. It will save you time and money in the long run. And your images will print as you intended them to look.

If your images look bright like the images on the right when viewing them on your monitor, but they print like the images on the left, then it’s very likely that your monitor is too bright. Proper Monitor Calibration can resolve this issue for you!

About the Author

Monty Jessop has been involved with the professional photography community for over 25 years. He is known in the community as a creative, generous and helpful colleague. His willingness to share his knowledge and skill with other photographers is a hallmark of his career. As both a photographer and a professional consultant, Monty brings a unique perspective to the profession.  

During the course of his two and a half decade career, Monty has documented over 1,500 weddings and events. After establishing Monty’s Photography in 1986, he became a highly-recommended and sought after photographer in Southern California. Monty’s experience began in the “darkroom era,” which gave him a solid photographic knowledge base and earned him the title of “old school photographer.”  Shooting film on medium format cameras long before the digital explosion, Monty adapted his style and increased his knowledge with each innovation in the field of photography. Over the past decade, Monty has utilized a contemporary photojournalist photography style and shoots a limited number of events each year. 

In addition to running his photography business, Monty has over 15 years of experience working as a general manager of two labs in California. In 2006, Monty brought his knowledge and experience to Pictage. As their Print & Product Quality Specialist, Monty helps photographers resolve issues, particularly digital photography issues with color management, monitor calibration and profiling. As an expert in the field, Monty enjoys sharing his knowledge with the many photographers who utilize Pictage‘s services.

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