Are you leveraging the world’s largest social network for your photography business?
Start fine-tuning your Facebook strategy with practical tips and insight from marketing strategist Lawrence Chan in this in-depth guide created exclusively for The Photo Life.
TAKE A LOOK INSIDE
One overlooked feature about Facebook Insights is Engaged Users. I’m not talking about just looking at the number. If you click on the number of Engaged Users, it’ll show you how many people gave “negative feedback.”
A Negative Feedback is not an Unlike. It’s just as bad though. It’s when people decide to hide your posts. So, use this as a measure to see what posts work and what posts don’t.
To see your Insights, follow these instructions:
- Go view Insights.
- Hit “See All.”
- Under the graph, find the fourth column – Engaged Users.
- Find the individual Post you want to examine and click on the number of Engaged Users.
- A window should pop up with the information you need.
THE OTHER GREAT STUFF WAITING FOR YOU INSIDE
- Why Facebook Over Other Social Media Networks?
- Facebook Like Page Logistics
- Facebook Content Strategies
- Facebook Best Practices
COMMENT TO WIN
Leave your questions and messages for Lawrence Chan in the comments section of this post. We’ll pick one lucky commenter to receive a copy of Lawrence’s book, “Social Media Marketing for Digital Photographers.”



by Elizabeth Villa Ippolito
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by Sara France
awesome tip, thanks so much Lawrence!
What a great guide! I just finished going through the handbook and it is full of great information. Thank you so much!
I have read The Professional Photographer’s Facebook Strategy Handbook guide and look forward to reading the Social Media Marketing for Digital Photographers.
Good stuff, thanks!
Hello
How is this ebook different from the Professional Photographer’s Facebook Strategy ?
you always leaves us wanting more and more Lawrence, I did not like sales very much, but I’m getting there…!!
Thanks for the information. It’s greatly appreciated
would love to win this!!
Lawrence, you are the best. I will be sharing this in my groups, and finding the root behind the negative feedback will be so helpful to me. Thanks!
Great post! You always give such simple and applicable information. Thanks for all you do!
Thanks for this free resource! I’m looking forward to it.
Awesome stuff Lawrence! What is the best time of the week to post? What about the best time of day?
Very Exciting and very useful!
Many many Thanks Lawrence for this Awesome Post !
Can’t wait to read it. Thank you!!
The psychology is interesting behind not using negative feedback, or at least in those words. Trying to keep everything positive makes for a better experience I guess? What do you think Lawrence? Great simple and easy to apply advice again, cheers!
[...] The Professional Photographer’s Facebook Strategy Handbook (Link) [...]
Thanks so much for explaining the engaged users! Very helpful info there! Just updated my WordPress template with your tofurious one and have gotten rave reviews. Thanks so much!
Thank you!
I found this through google while I was looking for new things to improve my fan page. this helped a lot! Thanks! Now I am commenting because I didn’t know it was a contest and I thought it would be completely random if I were to win. But not unlikely if I don’t considering the number of contests I have entered in the past few days.